![]() Michelangelo’s illustrated shopping list of 1518 (‘stewed fennel, wine, bread, herring’) was ‘elegantly drawn in miniature on the back of a letter for the benefit – it is speculated – of an illiterate servant’. Why can’t men ever get a shopping list right?Īccording to Telegraph writer Jane Shilling, history informs us that they can. It captures everything from the endearing (a child’s note to remember ‘drain unbloker’) to the smart (a list on M&C Saatchi notepaper) and even one written on the back of a script from Silent Witness series 14.Īs may be imagined, there’s a preponderance of eco products alongside many exhortations (mostly by women to men) to buy ‘nice yogurt’. She’s so keen on these ‘domestic haikus’, in fact, that she’s recently put out a book called Shopping Lists: A Consuming Fascination. She peels them off the ground and even rummages around in bins.īecause, she says, someone’s ‘entire world’ can be captured in this ‘single, modest entity’. ![]() Since 2014, Swenson has rescued more than 1,500 discarded shopping lists from the store (her local). Shoppers no longer want a 'terribly organised' store If you’ve seen the Holloway Road, North London branch, this might be down to Ingrid Swenson. Moving on – you mentioned that the Waitrose floors look clean. Her contribution to the popular ‘Overheard in Waitrose’ thread on X (formerly Twitter) read: ‘Shall we buy a tin of performative biscuits, or some biscuits we actually want to eat?’ Try telling that to the author and psychotherapist Philippa Perry. No! Bailey insists Waitrose isn’t just for middle-class people. You mean the Waitrose apple is more aspirational? Yet consumer rights company Which? reckons a basket of shopping at Aldi is still more than 20 per cent cheaper.īailey counters that Which? is measuring price rather than value, adding: ‘You’re literally not comparing apples with apples.’ Will he be bringing down the prices along with the roof ridges? ![]() He means that he’s introducing more mini John Lewis outlets into Waitrose supermarkets and acknowledging that shoppers may prefer a modern one-storey building rather than a ‘terribly organised’ shop spread over several floors. Why?įorecasts earlier in the year suggested that Marks & Spencer could soon overtake Waitrose’s parent company John Lewis in the rankings of Britain’s largest retailers – and so Bailey has decided it’s time for some sweeping changes. Yes, sorry, you were saying that Waitrose is getting a makeover. Noted, but to zoom back out from your salad drawer for a minute. Shelf awareness: Waitrose is having an image rethink thanks to executive director James Bailey
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